TAROUDANT

Taroudant, often called the ”Grandmother of Marrakech”, is a charming and historic town located in Morocco’s Souss Valley, between the High Atlas and Anti-Atlas Mountains. Enclosed by impressive red clay ramp;arts, Taroudant offers the atmosphere of an old Moroccan city but with a calmer and more authentic rhythm of life.
Inside it’s ancient walls lies a lively medina filled with souks, craft workshops and traditional riads, where visitors can discover handmade jewellery, leather goods, and local spices. The city’s peaceful streets, friendly people, and surrounding countryside make it a favorite stop for those wanting to experience authentic Moroccan culture without the crowds.
From Taroudant, travelers can easily explore the mountains, oases, and Berber villages of the region, making it a perfect base for adventure and discovery.